15 examples of artificial intelligence in marketing

Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing. Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry. 1. Recommendations/content curation Predictive analytics allows Netflix to surface and finesse recommendations. This kind of clustering algorithm is continually improving suggestions, allowing users to make the most of their subscription. Uniting information from diverse datasets is a common use of AI. Under Armour is one of the many companies to have worked with IBM’s Watson. The sports apparel company combines user data from its Record app with third-party data and research on fitness, nutrition etc. The result is the ability for the brand to offer up relevant (personalized) training and lifecycle advice based…

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