3 Tips for Customer Experience Analytics

3 Tips for Customer Experience Analytics

In my last column “Starter Kit for Customer Experience Data Analytics” I posed four issues that you ought to consider when undertaking “Big Data” or any other sort of analytics, and covered the first two: “Where do I start?” “Do I need “Big Data” and, if so, what the heck is it?” “We have solid spreadsheet junkies but do I also need “data scientists” and, if so, where can I get them?” “How can I track progress?” In this column I’ll focus on the last two issues and suggest 3 tips for Customer Experience Analytics. Returning now to the last two issues about “data scientists” and tracking progress with analytics, it’s instructive to consider the three axes of “Big Data” shown in this cube, Compute + Data + Science. Most…


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