4 ways the BBC is using tech to amplify global reach
The BBC seeks to increase its global reach to 500 million people weekly from today’s 308 million by 2022, much of it coming from digital. But while it may be an institution in the U.K., elsewhere, the BBC faces a myriad of competitors. So to stay ahead, it’s going to rely on technology, and funds. BBC World Service (of which BBC global news is a part) just got a government funding boost of £35 million ($52 million) for 2016 and 2017, followed by £85 million, around a third of its current budget, for the next three years. As for technology, here are four ways it’s using it to fuel its growth: Advertisement Using artificial intelligence to find new audiences for Sherlock HomesQuintessentially British shows including “Doctor Who” and “Sherlock Holmes” do well abroad, so they pull their weight in revenue generation, mostly from selling the show…
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