Ad agencies are rushing out artificial intelligence services
With Google, Microsoft and Facebook all pushing artificial intelligence, AI is becoming the next battleground for agencies, perpetually on the hunt for new service lines. AI basically gives machines the ability to think like humans. A simple example: You can have a one-on-one conversation with another person, but AI can talk to 500 people at the same time and make decisions based on real-time data to learn what’s going on in each conversation, explained Dave Meeker, vp of Isobar’s U.S. operations. In the context of advertising and marketing, AI theoretically means more personalized and interactive consumer experience, including targeted programmatic ad buys, identification of site visitors’ decision-making patterns, conversational commerce like bots, as well as smarter search and recommendation engines on websites, according to six agency executives interviewed for this article. Advertisement At…
Link to Full Article: Ad agencies are rushing out artificial intelligence services
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