Adobe adds data-science muscle to its cloud services

New algorithms aim to help brands make better use of their data Adobe headquarters in San Jose, California. Credit: Adobe IDG News Service May 11, 2016 10:43 AM Finding insights in an ocean of data has become one of today’s most pressing business challenges, and software vendors are rushing to help. The latest is Adobe, which has added a host of algorithms in its cloud services to help brands uncover patterns and put them to work. Adobe’s Creative, Document and Marketing Cloud services already use data science to help brands hone their message to customers, and the algorithms announced Wednesday add more capabilities. In the Marketing Cloud, for instance, a new auto-allocate capability billed as a “content traffic cop” helps marketers identify the best offers, messaging and creative materials for engaging…

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