Adobe Announces New Data Science Capabilities

LONDON, Adobe Summit EMEA, United Kingdom —- Today Adobe unveiled new data science capabilities across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Marketing Cloud to help brands deliver the best possible experience at the right time to customers. Joining hundreds of existing data science functionalities across clouds, Adobe data science algorithms uncover unexpected patterns from billions of data points. Organisations benefit from these insights to make better business decisions and engage with customers with much more personalised, relevant content. Advertisement New data science capabilities include:Adobe Marketing CloudSmarter Allocation for Visitor Traffic: Through the auto-allocate capability in Adobe Target, marketers can seamlessly find their biggest web traffic drivers, and use these to drive further traffic to online properties.Predictive Subject Line Beta: A beta programme in Adobe Campaign for predictive subject…

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