Applying neuroscience to Cannes-winning work: Airbnb’s Until We All Belong
‘Until We All Belong’ marks the most public corporate declaration for marriage equality in Australia to date. AdNews has partnered with Neuro-Insight to bring an analysis of some of this year’s winning Cannes work to understand what it is that made them successful through a neuroscience lens. Companies have begun taking a serious stance on same-sex marriage. While the Australian government is yet to make a decision, brands are definitely rallying the cause. Following the launch of Airbnb’s Until We All Belong, which centres on a unfinished ring that symbolises the gap in marriage equality, the analysts and Neuro-Insight wanted to find out what the public think about the initiative. Airbnb – Until We All Belong Clemenger BBDO have had a stellar year at Cannes taking out the coveted Agency of the Year award in conjunction with winning a grand total of 56 Lions across a number of different categories. Amongst that silverware, Clemenger picked up a silver lion in the Media category & a bronze lion in Design category for the marriage equality themed campaign they produced for the online booking service, Airbnb. Featuring several different people, firstly describing what appears to be a broken black ring, who then…
Link to Full Article: Applying neuroscience to Cannes-winning work: Airbnb’s Until We All Belong
Applying neuroscience to Cannes-winning work: Airbnb's Until We All Belong
