Artificial Intelligence – Aligning Sales and Marketing Once and For All
Artificial Intelligence – Aligning Sales and Marketing Once and For All Last updated 09:46h 08 Nov, 2016 in Artificial Intelligence by Cóbhan Phillipson Marketing trends and hot topics come and go quicker than ever before. ABM, personalization, artificial intelligence (AI), inbound marketing, are just some of the areas which have dominated the B2B marketing discourse at one time or another over the past few years. There is one topic however which never goes away and that is sales and marketing alignment. Technologies, personnel, and processes all change but the goal of sales and marketing alignment seems as elusive as ever. It seems that no matter how much the world moves on, marketing and sales just can’t get on the same page. If anything, we are further from realizing sales and marketing…
Link to Full Article: Artificial Intelligence – Aligning Sales and Marketing Once and For All
Artificial Intelligence – Aligning Sales and Marketing Once and For All
