ASOS – building e-commerce success on tech investment

Over the past 12 months, over 20% of the UK population placed an order with an ASOS website. It’s testimony to the success of the online-only reatailer, which has become one of the UK’s biggest e-commerce success stories since it launched in 2000. For the first six months of its current fiscal year, the firm turned in pre-tax profits of £21.2 million, up 18% year-on-year on sales up 24% to £648.6 million. As an online-only retailer, ASOS is built on its technology investment. CEO Nick Beighton says: I’m really proud of the work we’ve done in technology. Our tech team continues to grow. We now have around 700 people in technology and developments are getting faster. In essence, the scale and pace of the innovation in our technology is unrecognizable…

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