Big jobs in Big Data

The universal availability and applicability of the internet, and rapidly progressing technology tools, have digitised our daily life to a large extent. Whether we are searching for a restaurant, booking an air ticket, making a bank transaction, or sharing experiences with friends and family, we just cannot escape digitisation. To support this ubiquitous adoption of the internet in our daily life, corporations have understood the need for mining the flood of data—that they have access to—to understand their customers, and serve their needs and wishes accurately, thus earning their loyalty and creating significant business value. Mining and drawing valuable conclusions from data falls under the new domain of Data Analytics. Data is increasingly being called the new ‘gold’, and with good reason. Cut-throat competitiveness in each and every market segment…

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