Bishop-McCann Partners With Paul J. Zak, Ofactor to Show Trust, Not Engagement, Is the Best …
Introduces “trust surveys” to meetings and events industry to increase performance of attendees KANSAS CITY, Mo.–(BUSINESS WIRE)–Traditionally, companies have surveyed engagement levels at meetings and events as the ultimate measure of success. But is engagement the right metric to use? How does engagement relate to business success? Bishop-McCann, a worldwide leader in the meetings, incentive programs and events industry, has partnered with Ofactor to define the concept of “trust” as the new success metric that will help companies increase relationships with their attendees and ultimately improve company performance. By using Ofactor, Bishop-McCann will measure organizational trust levels before and after key meetings and events and identify specific behaviors by leaders and managers that produce higher job satisfaction and less stress among employees and customers. Bishop-McCann is the first to measure trust in the meetings and events industry in order to prove ROI. Ofactor is a neuroscience-based organizational trust survey built by neuroscientists and designed to help create and sustain a high-performance culture. Based on more than 13 years of research by Dr. Paul J. Zak, PhD, Ofactor enables companies to create high-trust, high performance organizations. Zak’s work, most recently highlighted in the January/February 2017 Harvard Business Review article “The Neuroscience…
Link to Full Article: Bishop-McCann Partners With Paul J. Zak, Ofactor to Show Trust, Not Engagement, Is the Best …
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