Bots: marketing opportunity or #RetailFail?

These extensions of chat apps can provide immediate assistance without involving a human, and they’re only going to get better. One of the newest trends in digital commerce is the introduction of bots. An extension from chat apps like Facebook Messenger, Kik or Telegraph, bots are designed to bring the same experience using artificial intelligence to automatically correspond via chat (instead of a live person). The bot movement went into overdrive a few weeks ago at Facebook F8 developer’s conference when the company announced their support of bots, a bot API and initial list of partner bots from 1-800-Flowers, Spring, CNN and more. With Facebooks recent announcement of support for bots, every e-commerce brand manager has begun considering how bots can support their sales and customer service efforts. So, are…

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