Business Embraces Artificial Intelligence

You can think of Lucy as the fastest marketing researcher on the planet. Minneapolis-based digital marketing and technology agency GoKart Labs “hired” Lucy in May and was quickly amazed. “When I asked a question of Lucy—it was a specific question about a client’s competitors—it found that information,” says Rob Rosen, GoKart’s director of digital marketing and analytics. “Even Google didn’t find that information in a clear way.” Lucy can scour the internet and rapidly present marketing data and insights that Google can’t provide. In seconds, Lucy can pull together in one place useful information that GoKart staff would have spent hours tracking down from disparate sources. And Lucy can present that information in an easily digestible way, using graphs and charts as needed. “When I asked a question, sometimes it…

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