Can You Catch New Customers Before They Buy?

Campbell, Calif.-based [24]7 is launching a suite of marketing technology solutions that it said will help marketers connect with and influence consumers at multiple touchpoints. [24]7 is a customer engagement platform that pushes predictive, personalized search campaigns. The new solution — the [24]7 Customer Acquisition Cloud — follow [24]7’s 2015 acquisitions of Campanja, a paid search bid optimization platform, and EngageClick, a personalized marketing company. Influencing Purchases The company is capitalizing on the ubiquity of pre-purchase online search. Customers typically search online and research reviews and social networks before making a purchase, said [24]7 CMO Scott Horn. “A customer’s journey begins well before they make a purchase or seek support. Think about the last time you wanted to book a trip. You probably read online reviews and conducted a few different searches,” he said. “This presents a…

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