DataXu Debuts AI-Powered Mobile Optimizer for Advertisers

DataXu Debuts AI-Powered Mobile Optimizer for Advertisers

New Mobile Advertising Performance Solution Integrates OneView Technology With Mobile SDK Partners and Best-in-Class Machine Learning System to Deliver 82% Performance Improvement for App Installs and User Engagement for a Major Brand BOSTON, MA–(Marketwired – Sep 26, 2016) – DataXu, a leading provider of programmatic marketing and analytics software, today announced the global rollout of Mobile Optimizer for Advertisers. Mobile Optimizer for Advertisers leverages DataXu’s OneView cross-device technology and its world-class machine learning system to bring powerful marketing capabilities to mobile performance advertising for the first time, enabling advertisers to accelerate the growth of app installs and increase engagement of users across all their devices and apps.  At its core, the Mobile Optimizer for Advertisers utilizes OneView technology to expand an advertiser’s audience by linking consumer identifiers across devices to…


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