Debunking the myths of machine learning in AdTech

Topics Related articles Richard Robinson, MD EMEA at Turn, discusses the potential of artificial intelligence in the AdTech sector. In 1950, Alan Turing asked a provocative question: Can machines think? Now, the answer is clear. Evidence of machine learning is all around us. From simply performing a Google search which learns from previous searches, to services like Netflix which provide the viewer with relevant film recommendations based on earlier inputs. How the likes of Google and Apple are embracing artificial intelligence But, despite the advantages, the perception of machine learning isn’t all positive. Speculation around whether machines will “take our jobs” has been prevalent when discussing the technology. In the marketing industry, the increasing use of tech in campaign delivery is leading many to question how machine learning will impact…

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