Demystifying the Role of Artificial Intelligence in Marketing and Advertising

Demystifying the Role of Artificial Intelligence in Marketing and Advertising

Josh SuttonGlobal Head, Artificial Intelligence PracticePublicis.Sapient The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients’ marketing and advertising efforts more effective. eMarketer’s Bryan Yeager spoke with Josh Sutton, global head of the artificial intelligence practice at Publicis.Sapient, to demystify how AI is used for marketing and what its future may hold. eMarketer: At a high level, what role does the artificial intelligence practice play within Publicis.Sapient? Josh Sutton: We’ve been looking at AI for the better part of four years now with the real focus of getting an understanding as to what it really is that people…


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