Expert: Why brands must understand location intelligence

Kristina: What is location intelligence?Jorge Hermez, Director of Marketing, SiteZeus: Location Intelligence (LI) is a business intelligence tool that can be used for a multitude of reasons. Today we see LI mainly used for deriving meaningful insight from geospatial data to solve specific problems. Data by design can be intricate and overwhelming; for that reason, SiteZeus, a location intelligence SAAS solution, built a software platform for commercial real estate at large that takes copious amounts of data and makes sense of it all. It does so through organizing the data & relationships in a digestible, visually appealing experience. This results in an actionable insight, generated in real-time, for location based decisions. Kristina: How does Location Intelligence work with Artificial Intelligence? Jorge: For starters, it’s important to recognize the need for…

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