Fashion Goes Deep: Data Science at Lyst
(MENAFN – ABN Newswire) Sydney, July 6, 2016 (Global Fashion Wire) – On November 16, 2015, Lyst, an online fashion marketplace based in the United Kingdom, launched its first advertising campaign. Featuring a series of ironic headlines (one simply says “Rip-off”) etched over beautiful images, the campaign emphasizes the company’s identity as a “challenger brand,” whose success “has been driven by marrying insights from data science with the emotional nature of fashion.” (CEO Chris Morton)Lyst provides fashion consumers with a central platform where they can mix and match millions of products from 11,500 different brands. In this context, data science serves as a virtual personal shopper, recommending products to users based upon insights from their behavior using the site. One might think these recommendations are powered by collaborative filtering, but…
Link to Full Article: Fashion Goes Deep: Data Science at Lyst
Fashion Goes Deep: Data Science at Lyst
