Fashion Goes Deep: Data Science at Lyst

(MENAFN – ABN Newswire) Sydney, July 6, 2016 (Global Fashion Wire) – On November 16, 2015, Lyst, an online fashion marketplace based in the United Kingdom, launched its first advertising campaign. Featuring a series of ironic headlines (one simply says “Rip-off”) etched over beautiful images, the campaign emphasizes the company’s identity as a “challenger brand,” whose success “has been driven by marrying insights from data science with the emotional nature of fashion.” (CEO Chris Morton)Lyst provides fashion consumers with a central platform where they can mix and match millions of products from 11,500 different brands. In this context, data science serves as a virtual personal shopper, recommending products to users based upon insights from their behavior using the site. One might think these recommendations are powered by collaborative filtering, but…

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