Freshdesk acquires machine-learning startup Airwoot

Freshdesk acquires machine-learning startup Airwoot

Freshdesk, a cloud-based customer service software provider, has acquired Airwoot, a machine-learning startup that helps brands deliver customer service on social media.Airwoot is the company’s fifth acquisition in the past 12 months.”Delivering customer support via social media continues to be a challenge for many companies given the high volume of noise in the medium,” said Girish Mathrubootham, CEO of Freshdesk. “Airwoot’s AI (Artificial Intelligence) technology provides us a powerful platform to power the social engagement centers of the future.”Airwoot uses machine learning to automate the process of identifying conversations on social media that require immediate attention, such as queries, grievances and incidents and can thus alert companies to act.”We look forward to expanding Airwoot’s impact to Freshdesk’s 70,000 strong customer base,” said Saurabh Arora, CEO of Airwoot. “This will help…


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