Go Further Sessions: Understanding Analytics

The Go Further Sessions at National College of Ireland kicks off on Wednesday 25th May. Now in its second year, the event organisers work with industry partners to explore trends and opportunities in the areas of technology, data, marketing and HR. Tim Farmer, CEO of IPSOS, is taking part in the first session, which will focus on data analytics and provide insights into big data. IPSOS is a global, independent market research company. It specialises in advertising research, marketing research, media content and opinion polls as well as survey management, data collection and delivery. Speaking ahead of the event, Farmer explained what exactly big data is “Big data is a broad term used to define a number of different types of data sets. In the market research industry, it is commonly…

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