Google Credits Mobile And Video Investments For Strong Revenue Growth
Google parent Alphabet finished out Q2 2016 with $21.5 billion in overall revenue, a 21% jump from Q2 2015. It’s also a notable acceleration of growth rate from that year-ago quarter, when top line revenue grew 11%. [Read the earnings release.] The company chalked up the faster growth to investments in mobile and video.“The strength of the quarter is about mobile,” said Google CEO Sundar Pichai on the earnings call. “Our investment in mobile underlines everything we do,” he said, pointing out that while outsiders view search, Android and machine learning as separate investments, Google views them all as mobile investments. The quarterly results beat analyst expectations, though many of the structural issues investors noted in Google’s Q1 2016 earnings continued to grow as well. For instance, traffic acquisition costs (TAC), the amount Google…
Link to Full Article: Google Credits Mobile And Video Investments For Strong Revenue Growth
Google Credits Mobile And Video Investments For Strong Revenue Growth
