Google: Internet giant confirms dominance in mobile ads, demand for video content

Google: Internet giant confirms dominance in mobile ads, demand for video content

Internet giant Google has confirmed its dominance in mobile advertising sales by posting better-than-anticipated revenue fuelled by growing demand for video content. Key points:Google parent Alphabet posts 21.3pc revenue rise to $US21.5bCompany’s shares surge as high as $US816 in after-hours trade, before settling at $US765″Our investment in mobile underlines everything that we do”: Alphabet CEO Google’s parent Alphabet Inc said second quarter revenue rose by 21.3 per cent to $US21.5 billion from $US17.73 billion a year earlier.Advertising revenue increased by 19.5 per cent, with a 29 per cent rise in “paid clicks” where advertisers pay only when a user clicks on an advertisement.Investors welcomed the confirmation that Google is successfully pushing its advertising towards the growing mobile market, given fierce competition from the likes of Facebook, Ebay, Twitter and Yahoo.The…


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