Google RankBrain – SEO and Artificial Intelligence

A relatively new component of the overall Google search engine algorithm is RankBrain, which is an evolution of Google’s “Hummingbird” SEO algorithm. RankBrain was gradually rolled out in 2015 and has been fully active for a few months now. In March 2016 Andrey Lipattsev, a Search Quality Senior Strategist at Google confirmed that links and content are joint first in terms of determining how Google rank websites, however RankBrain is the third most important factor. Google’s RankBrain algorithm is actually an artificial intelligence (AI) program that is used in order to help process Google queries. Artificial intelligence is used by RankBrain to embed a huge amount of written language into mathematical entities; that can be understood by computers, and which are known as vectors. If RankBrain is not familiar with…

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