Google taps into your life to personalize its streaming music

Google taps into your life to personalize its streaming music

Google is using the power of big data and machine learning to deliver users the songs they want, when they want them. Google announced this week it is updating its streaming music service, hopefully helping distinguish Google Play Music from its rivals in the streaming music category. To do that, it’s using its wealth of user data — what music you have listened to before and what music you keep going back to, along with music you check out on YouTube, and which artists and genres you search for. Google also is using machine learning to make sense of an array of data, like what time of day it is, if the user is at work or relaxing on a Sunday morning or out running with the dog. All of…


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