How Auto Insurers Detect and Use Your Driving ‘Fingerprint’

(David Tadevosian/Shutterstock) You may not know it, but the way you drive is unique–sort of like a fingerprint. How fast you drive, how tight you turn, and how long you idle in the driveway before hitting the road all help to identify you from others on the road. Thanks to advanced telematics and machine learning systems, automotive insurance companies are finding creative ways of putting this “driving fingerprint” to use in the real world. To be sure, the impact of big data analytics on the auto insurance industry is certainly growing. While some use the technology to identify segments of the marketplace to target with ads for car insurance, other companies are looking to pull data directly out of the car to help identify dangerous drivers, who will be charged…

Link to Full Article: How Auto Insurers Detect and Use Your Driving ‘Fingerprint’

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