How is Pokémon Go Collecting Data on its Users?

How is Pokémon Go Collecting Data on its Users?

The release of Pokémon Go—an augmented reality game that has been developed for IOS and Andriod devices— brought with it a rock slide of nostalgia. 20 years after the first Pokémon game was released for Ninendo’s Game Boy, people can finally catch Pokémon against the backdrop of their local environments. But while players are running around, hunting and capturing Pokémon, Niantic and Google—the two companies who teamed up to develop Pokémon Go—are hunting for data that can be harvested from players.   Pokémon Go records a player’s geospatial data: where you’ve been, how long you’ve been there, and at what speed you’re traveling. All this information can be used for various commercial purposes, such as location-aware advertising.  If companies know where people are at certain times, they can send players advertisements for businesses…


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