How Mashable’s Data Scientists Spend Time Analyzing Data, Not Accessing It

Analytics That Matter two data scientists working The promise of a data science team for Mashable meant that they could create innovative technology for the media industry. They accomplished this with their impressive work on Velocity Technology Suite, but the team still faced an abundance of questions about the Mashable audience. What makes a reader more likely to subscribe to a newsletter? What topics are prime for additional coverage or investment? How could advertising revenue be increased? But what did the Mashable data science team actually spend their time doing? The answer, according Haile Owusu, the Chief Data Scientist, was too often finding themselves doing dirty work: identifying the right data, requesting it from their data service, cleaning it, realizing they had the wrong data and doing it all over…


Link to Full Article: How Mashable’s Data Scientists Spend Time Analyzing Data, Not Accessing It

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