How to Boost Push Engagement with Data Science

Momchil Kyurkchiev, co-founder and CEO at Leanplum highlights the importance of achieving customer engagement through push notifications and personalized messages to drive a better RoI For brand marketers, the mobile environment – created with powerful, personalized engagement with customers in mind – is a dream come true. Mobile apps allow brands to build relationships based on real-time insights that only a smartphone or tablet can provide, and then capitalize on it. It’s a shame then, that marketers fail to communicate with the majority of their users via push notifications. This channel is one of the most effective ways to draw users back into your app with information that matters to them. Instead, many brands only annoy users with their push notifications that pop up during odd hours, or during an…

Link to Full Article: How to Boost Push Engagement with Data Science

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