If you want to be data-driven, embrace experimentation – says Jane Zavalishina

If you want to be data-driven, embrace experimentation – says Jane Zavalishina

SUMMARY: Being data-driven means embracing a culture of experimentation. OK – so how do you get there? Yandex Data Factory CEO Jane Zavalishina shares how her career – and Yandex’s business model – evolved. Jane Zavalishina didn’t plan on a career in data science; her university degree was in educational psychology Now the CEO of Yandex Data Factory, Zavalishina became a data scientist by field practice, starting with building up parent company Yandex’s web portal (Yandex is the largest search provider in Russia). Working out of their Amsterdam headquarters, it’s Zavalishina’s job to make sure Yandex Data Factory delivers business results, not just analytics. Yandex Data Factory bills itself as “the machine learning and data analytics experts that use data science to improve business’ operations, revenues and profitability.” But during…


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