Is Artificial intelligence going to affect SEO practices?

We all know that the Google search algorithms had got a boost in the end of 2016. This rise occurred in the form of incorporating machine learning into search algorithms, aiming to make SEO practices much smarter. The Rank Brain concept provided by Google is expected to increase the intelligence of search and deliver only relevant information to the users of its search engine. It means that to prevent the increasing use of AI in search, website owners and webmasters must concentrate upon using a unique voice for the industry they operate in. The chances of ripping the system with black hat tricks of SEO will become even efficient in 2017, which means until the end of 2017, every leading SEO company will be using taglines, writing dense articles, and making a dent with the information posted.   What do you guys think about the SEO practices? Add in your views here! 

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