Land Rover Jumps In to Help Capture America's Cup

Land Rover Jumps In to Help Capture America’s Cup

A Land Rover team of engineers is helping the Land Rover BAR team make its America’s Cup entry faster. America’s Cup is the pinnacle of sailing competitiveness. Teams spend upwards of $100 million just to sniff success and rumor has it Oracle Team USA owner Larry Ellison blew past that by nearly double when his team won it in 2013. However, in an attempt to bring the Cup to Great Britain for the first time ever, one team is looking not to outspend its opponents, but to outthink them. The Land Rover BAR team is using the brains from one of its sponsors – Land Rover – to build a faster boat … faster because it’s smarter. Subscribe Now! The team borrowed a group of Land Rover engineers for more…


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