Machine Learning, Big Data and Black Friday

By Ben Newton, Principal Product Manager, Sumo Logic”Whoever said money can’t buy happiness simply didn’t know where to go shopping.” Bo DerekThe U.S. has many rituals that define the progress of the year, some quite traditional like Christmas and Thanksgiving, and some with an air of shared ridiculousness like Black Friday. It is now a deep-seated American tradition to revel in the shared gluttony and community of Thanksgiving and then exercise those calories off the next day in the way we Americans know best – shopping! It wasn’t always that way. The term Black Friday comes from 1950’s Philadelphia to describe the barely controlled chaos of thousands who poured into the city for the Army-Navy game the Saturday after Thanksgiving. In the 1980’s, retailers successfully rebranded that rather unflattering name…

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