Marketing data science trends

In the end the analytics won’t tell you the next big creative idea. It will tell you when the next big creative idea is working.                                                                                                      – Elea Feit, assistant Professor of marketing, Drexel university Data science in marketing: Trends Data science and analytics are driving big shifts in marketing. In fact, the possibilities are unfolding so quickly that new applications for data science-led marketing are emerging nearly as fast as marketers can imagine them. Some current applications include: The rise…

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