Neuroplasticity is one of the recurring themes in the sales-mind sales training programme. From whatever your start point, with the right desire we can increase our capabilities in any field as we experience, learn and adapt. What’s to know about neuroplasticity? Not so long ago, many scientists believed that the brain did not change after childhood, that it was hardwired and fixed by the time you became an adult. However, recent advances in the last decade now tell us this is simply not true. The brain can and does change throughout our lives. It’s adaptable like plastic and neuroscientists call this ‘neuroplasticity’. How does neuroplasticity work? Think of your brain as a dynamically connected power grid. There are billions of pathways or roads lighting up every time you think, feel or do something. Some of these roads are well-travelled; these are our habits, our established ways of thinking, feeling and doing. Every time we think in a certain way and practise a particular task or feel a specific emotion, we strengthen this road. It becomes easier for our brains to travel this pathway. Every time we think about something differently, try a new task or choose a different emotion, we…

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