New artificial intelligence technology only delivers ads that actually change consumer opinion
Press Contact NameMelisa Fati Email Addressmelisa.fati@withpr.co.uk August 23, 2016 New study shows nearly 50% of users have never bought a product after watching a mobile video ad, LoopMe solves this problem with AI brand optimisation technology. London: British mobile video platform LoopMe has announced new optimisation and reporting technology, PurchaseLoop (patent pending), a global industry first which has the potential to revolutionise the way advertising is delivered to consumers. The new self-learning technology will use AI to continuously optimise mobile video campaigns towards brand metrics such as purchase intent, brand affinity or product recall, helping deliver ads to the users most likely to change opinion and move along the path to purchase, enabling brands to increase revenues and loyalty. While the performance of digital campaigns has traditionally been judged on…
Link to Full Article: New artificial intelligence technology only delivers ads that actually change consumer opinion
New artificial intelligence technology only delivers ads that actually change consumer opinion
