New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads
NEW YORK, Sept. 27, 2016 /PRNewswire/ — MediaBrix, the leading in-app mobile video advertising platform for brands, announced today the results of a new study from neuromarketing leaders True Impact and Neurons Inc. designed to help marketers understand how users react to and engage with in-app mobile video ads, unlocking the key to higher ad receptivity, human attention and brand recall. The study tested users’ reactions to ads delivered in two different delivery formats but with the same creative — from either a global confection brand and MillerCoors. Researchers found that embedded, opt-in ads that rewarded attention and presented within the context of user’s app experiences yielded eight times more mental engagement, more than three times amount of time spent with the brand, and significantly higher brand recall and positive sentiment…
Link to Full Article: New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads
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