Nuance Acquires TouchCommerce for Customer-Service Apps
Nuance will be able to put more accurate artificial intelligence into making advertising more responsive to consumers through mobile and desktop browsers and native apps. Nuance, the voice-recognition developer that supplies the technology behind Apple’s Siri and the Dragon transcription software, revealed July 21 that it is acquiring TouchCommerce, which provides messaging-based customer service and engagement for Web advertisers.Burlington, Mass.-based Nuance will pay a total of $215 million in cash and stock for TouchCommerce.Basically, Nuance now will be able to put more—and more accurate—artificial intelligence into making advertising more responsive to consumers through mobile and desktop-based browsers and native apps.The combination of Nuance and TouchCommerce IP is designed to replace call centers. New Product, TouchAssist, Also Launched On July 20, one day before the deal was announced, TouchCommerce launched a…
Link to Full Article: Nuance Acquires TouchCommerce for Customer-Service Apps
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