Number crunching with Guy Marson from marketing data science company Profusion

Number crunching with Guy Marson from marketing data science company Profusion

The challenges of measuring content and social media with Guy Marson from Profusion Social Media Portal (SMP): What is your name and what do you do there for Profusion?Guy Marson (GM): I’m Guy Marson, managing director and founder of Profusion.SMP: Briefly, tell us about ProfusionGM: Profusion is a data science and intelligence marketing company. Our goal is to make marketing more intelligent by using sophisticated analytical techniques to make sense of complex data.That involves anything from making a digital marketing campaign more effective, determining consumer sentiment through Tweets, Facebook mentions and contact centre data, through to finding the next big trend using blogs, social media and search data.SMP: Who are your target audience and why?GM: We target any marketer or business leader who wants to understand how they can use…


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