Precision tool to get speed on e-commerce profit road

Precise prediction is the latest buzzword in the e-commerce sector in the country, as companies compete with each other to retain customers and attract new ones.Now, as e-commerce firms look to cutting on discounts and start making money, this has become even more important.The tool, precision analytics, is enabling e-commerce players to deliver goods soon after getting an order, offer multiple time-band options for delivery, study buying patterns and prompt the buyer even before they decide to click.Data scientists are in demand, too, as these companies shift their focus to currencies such as interactive shopping and customer loyalty in their road to profitability, moving away from gross merchandise value or GMV – the old online metric.One such e-commerce company, Snapdeal, believes that delivering exactly at the time promised is more…

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