press release
SAN FRANCISCO – May 24, 2016 – Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced that it has signed an agreement to acquire data science company Spiderbook. Spiderbook automates the identification of companies that are likely to buy, including those that are already in-market for a company’s products and services. It then determines the right buyers within those accounts and uncovers buyer-specific insights to recommend personalized messages for sales teams to use. The combined offering extends Demandbase’s leadership position in the rapidly expanding ABM category with the only end-to-end platform—helping companies identify, target, engage and sell to target accounts. “Demandbase has significantly improved how we attract and engage our target accounts,” said Nick Ezzo, vice president of demand generation for Host Analytics. “Last year, we tested Spiderbook to…
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