Priceline Hopes To Increase Customer Loyalty By Using Artificial Intelligence

Priceline Hopes To Increase Customer Loyalty By Using Artificial Intelligence

Booking.com, a major brand within Priceline Group (NASDAQ:PCLN), will start using AI within its mobile apps to provide users instant booking options to a location’s main venues and attractions. This option will be provided through QR (quick response) code and would be based on the personal preferences of a user based on their past booking history. This highly personalized Booking Experiences tool has been launched on Booking.com’s Android and iOS app for Amsterdam. Further roll-out for Dubai, London and Paris is expected to be done by the end of July. New York City will get the feature by this fall. This feature does not use third-party data and is completely managed by Booking.com app. Customers who are visiting these cities will receive a QR code for participating venues, attractions and…


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