Radius Eyes the Enterprise, Expands Predictive Analytics Focus
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies. Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and medium-size businesses (SMBs) to B2B marketers of all sizes. “We’ve been in the B2B space for about three years, but mostly targeted at SMB buyers,” said Shirazi, who was Facebook’s first intern. “We’ve had great success with our SMB customers navigating through such a broad market. Through this process we started getting requests from customers asking when we are going to move up market to meet their additional marketing needs. Based on our experience and customer demand, we expanded our customer base making the best predictive marketing solutions available to all B2B marketers.” Predicting Success Radius’ upstream enterprise play speaks to…
Link to Full Article: Radius Eyes the Enterprise, Expands Predictive Analytics Focus
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