Rocket Fuel Raised to Buy at Zacks (FUEL)

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Rocket Fuel (NASDAQ:FUEL) was upgraded by Zacks from a “hold” rating to a “buy” rating in a report issued on Monday, AnalystRatings.NET reports. The brokerage currently has a $8.25 price target on the stock. Zacks‘s target price suggests a potential upside of 11.04% from the company’s previous close.

According to Zacks, “Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. “

Other equities analysts also recently issued reports about the stock. Piper Jaffray reissued a “neutral” rating and set a $8.50 price target on shares of Rocket Fuel in a research note on Thursday. Evercore ISI upped their target price on shares of Rocket Fuel from $8.00 to $9.00 and gave the company a “hold” rating in a research note on Thursday. Citigroup Inc. reiterated a “neutral” rating and issued a $9.50 price target (down previously from $12.00) on shares of Rocket Fuel in a report on Saturday, May 23rd. Vetr cut shares of Rocket Fuel from a “strong-buy” rating to a “buy” rating and set a $10.12 target price for the company. in a report on Tuesday, May 12th. Finally, Janney Montgomery Scott dropped their price target on shares of Rocket Fuel from $17.50 to $15.00 and set a “buy” rating on the stock in a research report on Friday, May 8th. One research analyst has rated the stock with a sell rating, seven have assigned a hold rating and four have given a buy rating to the company. Rocket Fuel currently has an average rating of “Hold” and a consensus price target of $13.28.

Rocket Fuel (NASDAQ:FUEL) traded down 3.26% during trading on Monday, reaching $7.43. 458,871 shares of the company were exchanged. Rocket Fuel has a 52-week low of $6.78 and a 52-week high of $21.10. The firm has a 50-day moving average of $7.65 and a 200-day moving average of $9.37. The firm’s market cap is $313.43 million.

Rocket Fuel (NASDAQ:FUEL) last released its quarterly earnings results on Wednesday, August 5th. The company reported ($0.17) EPS for the quarter, beating the consensus estimate of ($0.42) by $0.25. The firm earned $120.06 million during the quarter, compared to analyst estimates of $119.26 million. The firm’s revenue was up 29.6% compared to the same quarter last year. During the same quarter in the previous year, the company posted ($0.11) EPS. On average, equities analysts forecast that Rocket Fuel will post ($1.18) EPS for the current year.

Rocket Fuel, Inc. is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform. Its technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. The Company’s Artificial Intelligence (NASDAQ:FUEL), system autonomously purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of its advertisers, such as increased sales, heightened brand awareness and decreased cost per customer acquisition. Its solution is designed to optimize both direct-response campaigns focused on generating specific consumer purchases or responses, as well as brand campaigns geared towards lifting brand metrics. In September 2014, the Company acquired X Plus Two Solutions Inc. Effective September 05, 2014, Rocket Fuel Inc (Rocket) acquired the entire share capital of [x+1] Inc.

To get a free copy of the research report on Rocket Fuel (FUEL), click here. For more information about research offerings from Zacks Investment Research, visit

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Source: Rocket Fuel Raised to Buy at Zacks (FUEL)

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