Salesforce Applies Einstein AI to CRM

Salesforce Applies Einstein AI to CRM

         |         |     Share How to Evaluate Predictive Analytics for Your Business No doubt, at this point, IT as a whole is on the cusp of a major revolution involving artificial intelligence (AI). While AI concepts have been around for a while, advances in inexpensive compute capable of processing vast amounts of data are now making it economically feasible to broadly apply AI. Today, Salesforce illustrated that point with the launch of Einstein, an AI platform designed to layer on top of the company’s namesake customer relationship management (CRM) software delivered as a service. John Ball, general manager for Einstein at Salesforce, says Einstein is the result of a series of investments Salesforce has made over the last few years that is culminating in a platform that can make more…


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