Salesforce: Cloud + AI = Einstein

September 19, 2016 Share this content: Salesforce: Cloud + AI = Einstein Today sees the launch of Salesforce Einstein, described as “AI for Everyone.” Essentially, Einstein is a layer of machine learning capabilities baked into the “customer success” platform between the Thunder data level and the Lightning UI. Einstein’s capabilities will instantiate in different ways for each of the Salesforce clouds—marketing cloud, sales cloud, commerce cloud, service cloud, analytics cloud, app cloud, and IoT cloud. Examples from the marketing cloud include: AI-enhanced predictive scoring, rating the likelihood of a prospect’s engagement with messages, likelihood of making a web purchase, etc; and AI-enhanced predictive audience segments. Einstein will also apply deep learning to enable Salesforce Social Studio to engage in “visual listening”—treating images in the same way as text. Predictive scoring…

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