Salesforce Rebrands Demandware

Salesforce Rebrands Demandware

Salesforce is reacting to a competitive market and pursing aggressive acquisitions, according to Bloomberg. The company announced a new product on Tuesday (Sept. 27), based on its recent acquisition of Demandware, which provides customer tracking for retailers to improve the online shopping experience for consumers. The service uses Demandware’s software to manage eCommerce with artificial intelligence (AI) tools, and it also supports Apple’s mobile payments system. According to Shelley Bransten, Salesforce’s senior vice president of retail and consumer products, the integration of Apple Pay will be good news to online sellers who “increasingly see customers abandon the sale at checkout when they have to enter payment.” The eCommerce technology CRM space is becoming increasingly crowded, and companies are scrambling to incorporate artificial intelligence and machine learning with Big Data. Stephanie Buscemi,…


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