Salesforce's Einstein puts smart into CRM

Salesforce’s Einstein puts smart into CRM

Salesforce’s Einstein puts smart into CRM. Image credit: Marketing Land. Salesforce is betting on AI and machine learning to improve its offer Salesforce.com unveiled the Einstein artificial intelligence (AI) and machine learning tool. They will boost The company’s core customer relationship management (CRM) service. The announcement was made hours before rival Oracle’s annual OpenWorld event began. During OpenWorld, Oracle introduced its Adaptive Intelligent Applications. The machine learning and AI-driven tool combine web-scale data from its data cloud, data science, and customer experience cloud apps. Meanwhile, Einstein will assist Salesforce clients in closing business deals and marketing products to customers. The San Francisco-based cloud computing company integrated the new tool to its portfolio of goods and services. The move is Salesforce’s latest attempt to stop relying on Oracle. Founded by former Oracle executive Marc…


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