Shop Direct Hires Customer Intelligence Lead

UK online retailer Shop Direct has appointed has appointed McKinsey & Company junior partner Assi Gol to lead its customer intelligence teams. He replaces Dene Jones, who left the company earlier this year.The firm describes itself as the UK’s second largest pureplay online retailer, with annual sales of £1.8bn, 4 million customers and 48 million products delivered every year.Other recent data-focused senior hires have included Gael Decoudu at the beginning of this month as the firm’s first Head of Data Science and Digital Analytics – she will now report to Gol.Gol will take up his new role in September, overseeing the data science and data strategy teams as they aim to unearth insights to improve and personalize user experience across online properties including and . He spent eight…

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