Simplifying Data acquisition & augmentation

Despite the advances in data integration and the blurring of the lines between batch (ETL) and real-time (EAI) integration, the process of managing and blending third-party or externally public datasets continues to be a burden for IT, and a cost for business, both in dollars and missed opportunities. Identifying and blending third party premium data sources has been a painful and costly process. The advent of Data as a Service (DaaS) built into data-driven applications dramatically changes the game, not just for acquiring external data from multiple sources, but for sharing data internally and providing the opportunity to monetize data through outbound licensing. DaaS gives business end users real-time access to external data providers and industry sources that they can subscribe to on-demand, enriching their data profiles or investigating segments…

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